Brief summary

Alibu Resort Nha Trang came to us with strong bookings but a nearly invisible digital presence. Over the course of one year, we rebuilt their entire digital strategy around value-driven storytelling across three content pillars (Aesthetic Spaces, Curated Experiences, and Destination Discovery), maintained a daily posting rhythm with weekly cinematic reels, and deployed a four-tier Meta advertising funnel from follower growth through to direct booking inquiries. The results were transformative: cross-platform reach doubled to 1.3M, Instagram organic reach surged over 100%, Facebook link clicks grew 42.8% to 116.4K total, and the page drove 125K profile visits. Finally giving Alibu a digital presence that matched its reputation.

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